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Privacy Policy
At Station 17, we are committed to protecting the privacy and security of our customers and site visitors, including you. The Station 17 team members are customers themselves, both of Station 17 and other Internet sites.  We therefore fully appreciate and respect the importance of data privacy and security on the Internet. We believe you should feel both informed and empowered when it comes to our handling and usage of your information.  This notice therefore explains:
  • what information we collect when you’re using any Station 17 website or app, or when you’re communicating with us;
  • why we collect that information;
  • how we may then use that information;
  • how we share that information;
  • how long we keep your information, and how we protect it whilst we have it;
  • what we won’t do with your information; and
  • what choice and options you have to control your information..
Because we’re an online fashion destination, the wording does have to get a little technical at times.  But we’ve done our best to try to explain things as clearly as we can.  We’re unlikely to have done this perfectly though, so we’re always happy to take any questions, comments or suggestions relating to this notice.  Just contact our team if you’d like to discuss this with us. The Data Principles We Follow Everything we do relating to your information is covered by the following data principles:
  • Your information belongs to you, not us – you should be able to control it, and you should know about, and be comfortable with, everything that we do with your information;
  • We will only collect, keep, use and share your information either (a) for genuine business purposes that we’ve explained clearly to you and that you haven’t objected to, or (b) where we’re legally required to do so – and as soon as those purposes have been fully achieved, we will delete your information;
  • We will be as clear and open as we can with you on what information we collect, why we collect it and how we use it, so you are informed and able to make decisions to control your information in the ways you’re comfortable with;
  • As long as we have your information, we will keep it up to date and protect it as if it was our own sensitive information, using appropriate security safeguards, having kept on top of and appropriately taken into account the latest industry standards and best practice.
How We Collect Information About You In any interaction you may have with Station 17, we collect information in two possible ways: 1. When you directly give it to us (“Directly Provided Data”) When you sign up for our site, or any time you visit Station 17, or purchase our products, or communicate with us, you may choose to voluntarily give us certain information – for example, by filling in text boxes, or clicking on active buttons on our side, like ‘Add to Bag’.  All this information requires a direct action by you at that time in order for us to receive it. 2. When our systems collect information or data as you use our websites or apps, or use websites or apps that are connected to Station 17 (“System Collected Data”) These days, whenever you use a website, app, or other Internet service, there’s certain information that gets created and recorded automatically by the IT systems necessary to operate that site, app or service. The same is true when you use our websites, apps and services.  For example: A. When accessing Station 17, we use “cookies” (a small text file sent by your computer each time you visit our website, unique to your Station 17 account or your browser) to make it easier for you to use Station 17, improve your shopping experience with us or so we can record log data relating to the pages you viewed and activities you carried out during your visit.  For example, we may use cookies to store your Station 17 settings, so you don‘t have to set them up every time you visit Station 17.  These cookies may be “session” cookies (that last until you close your browser) or “persistent” cookies (that last until you or your browser deletes them). Some of the cookies we use are directly associated with your Station 17 account (relating to things like the email address you gave us), and other cookies are not.  There are more details on our cookie usage below; or B. In addition, the type of device you’re using to access Station 17 and the settings on that device may provide us with information about your device, including what type of device it is, what specific device you have, what operating system you’re using, what your device settings are, and why a crash has happened. What information we can be provided with depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or an Android phone. Your device manufacturer or operating system provider will have more details about what information your device makes available to us. What information is collected, why do we collect it, and what do we do with it?  We need to answer this question first at the headline level, before looking at specifics. At the top level, we collect two types of information:
  • “personally identifiable” information (meaning it can be used to specifically identify you); or
  • “non-personally identifiable” information (meaning it relates to you but can’t be used to specifically identify you i.e. anonymous data like your unique Station 17 customer number).
When explaining the specific information we collect about you, we will endeavour to confirm which is “personally identifiable” and which is “non-personally identifiable” on the other. The easiest way to explain the specific information we collect about you is to look at every different point of interaction you may have with Station 17, as we collect different information at different points in your user or customer journey with Station 17.  These interaction points include the following:
  • Browsing our site;
  • Saving an item;
  • Registering on Station 17;
  • Logging into Station 17 once registered;
  • Making a purchase from Station 17 (i.e. adding to bag, checking out and completing a purchase);
  • Contacting Station 17 Customer Care, either about an order or for any other reason;
  • Using Station 17 social media channels;
  • Clicking on Station 17 banners, hyperlinks or plugins.
Set out below is an explanation of what information we collect at each of these interaction points, along with confirmation of (a) whether you directly give it to us, or we collect it with your permission, or whether it is collected by our technical systems; and (b) whether it is “personally identifiable”  information or “non-personally identifiable” information:
  • Browsing Station 17: irrespective of whether you are logged in when on Station 17, we use cookies and code which is embedded in our systems to gather and record certain System Collected Data regarding the visitors to the site, such as:
    • the IP address of the computer or the proxy server that you use to access Station 17 – this is personally identifiable information;
    • The type of device used to access our Services, your computer operating system details and settings, your type of web browser and your settings for that browser, the name of your ISP, (if you are accessing Station 17 using a mobile device) your mobile device, your mobile operating system, your mobile device identifier provided by your mobile device operating system, and location data (if you have that functionality set up) and other general device or systems information – this is non-personally identifiable information;
    • statistical information and log data about number of visits to certain pages on the site (e.g. the home page); the pages you viewed and activities you carried out during your visit; the date and time of your visit; the duration of an individual page view, the paths taken by visitors through the site – this is also non-personally identifiable information.
If you are logged in on Station 17 when browsing, a cookie on your device will also identify you, and record and associate all of this non-personally identifiable usage information and log data with your account.
  • Saving items: irrespective of whether you are logged in when on Station 17, we use cookies and code which is embedded in our systems to gather and record certain Directly Provided Data every time you click the button to save an item on Station 17.  That Directly Provided Data relates to the identity, size and other product attributes of the item you’ve saved, so that item can then be displayed in your ‘Saved Items’ list until the end of that visit or until you remove it from your ‘Saved Items’ list during that visit.  This is non-personally identifiable information.
If you are logged in on Station 17 or log in during that same visit, the non-personally identifiable information relating to that saved item will be associated with your account, so that it is then displayed in your ‘Saved Items’ list for the next 60 days or until you remove it from your ‘Saved Items’ list (if earlier).
  • Registering on Station 17: In order to place an order with Station 17, you need to create an account with us and become a registered user.  It is not possible to place an order without being logged in on Station 17.  To create an account and register with us, you need to provide us with at least the following Directly Provided Data, all of which will be personally identifiable information:
  • your name;
  • your email address;
  • a password;
  • your mobile phone number.
After you create an account and register with us, you can then choose to provide further information about yourself during the registration process (for example, your gender and location). We also provide the option to register for a separate Station 17 Marketplace account, for which you must provide us with at least your name, email address and/or mobile number, and a password.  Any further information you provide to us at this stage will also Directly Provided Data, all of which will be personally identifiable information. When you create an account and register with us, Station 17 will keep that Directly Provided Data for as long as you are registered with us, so that we can then use it to identify you by your Station 17 profile, to operate all the systems (such as delivery systems) to enable you to place an order to purchase products from Station 17, and to offer you a personalized, relevant experience on Station 17.
  • Logging into Station 17:  Once registered, if you wish to log in, you will need to input your email address and password again, which is Directly Provided Data and personally identifiable information.  This will be matched to the up-to-date Directly Provided Data of the same type associated with your account to confirm your identity, and to enable you to place an order to purchase products from Station 17.
  • Purchasing from Station 17:  To purchase products from Station 17, you will need to do the following:
    • click the relevant button on the site to add the product(s) to your bag – at which point our systems will collect this Directly Provided Data relating to the identity, size and other product attributes of the item(s) you’ve added, so the item(s) can then be displayed in your ‘Bag’ until the end of that visit.  This is non-personally identifiable information;
    • be logged in (see above for an explanation of the information required to do that);
    • select certain options relating to the delivery of the products you wish to order – our systems will collect this Directly Provided Data relating to your delivery selections in order to be able to fulfil and deliver your products to you by your required delivery method, should you complete your order.  This is non-personally identifiable information;
    • input certain details relating to your credit card, or log-in details for certain other payment systems, such as PayPal or Klarna.  This Directly Provided Data will be collected by our systems, so we can take the required payment for the products you wish to purchase, should you complete your order.  These details are personally identifiable information.
    • To complete your order, you finally need to click the relevant button to ‘Place Order’.  When we have this Directly Provided Data, we will record the full details of the completed order in our systems for as long as you are registered with us, so we can (a) fulfil and deliver your order, (b) add it to your order history and have a record of your purchases in order to deal with any queries you may have or process any returns you may wish to make, and (c) include it within the financial records of our business transactions.  This is all personally identifiable information provided by you.
  • Contacting Station 17 Customer Care:  if you contact our customer care department for any reason (for example when you submit a question using the Ask a Question or Help Form or if you communicate with us on Live Chat), irrespective of which of the available communication channels you use to contact us, we will record the contact and collect all applicable information relating to the contact.  Details of the contact with you will be both Directly Provided Data and personally identifiable information, which we will then:
    • keep and use to help us categorise your specific question or contact, respond to it, and, if applicable, investigate, deal with and resolve any issue or incident, and
    • keep for so long as you are registered with us so we have a history of all of our communications with you, any issues you may have had with us, and what we did to resolve those issues or incidents, which we can then use to ensure that we deal with any further contacts appropriately.
  • Using or interacting with Station 17 social media channels: When you use or interact with any of our social media channels (like Facebook and Twitter), we may collect, record and retain certain System Collected Data and User Authorised Data regarding your activities on those social media channels, such as the frequency of your visits.  For example, if you choose to use the Facebook “like” button to indicate you like any of our pages or apps, or if you tag any of your social media contacts or link to them in any content you post, we will record this information.  This is most like to be non-personally identifiable information but may also include personally identifiable information depending upon your settings with those channels.
Any content you put or add on any of our social media channels will be Directly Provided Data, which may be personally identifiable information depending upon the content.  We will collect, record and use that content and any other information you provide when putting or adding it to any of our social media channels (including any information that you have permitted those social media channels to share with us or that is allowed by your user settings on those sites). Finally, any additional information about you that you need to provide when you use a particular social media channel or app will be explained in the terms and conditions for that app.
  • Clicking on Station 17 emails, banners, hyperlinks or plugins: if you view or click on emails that we have sent you, or on banners, hyperlinks or plugins we have placed on our website or other websites, both the fact that you have done so , as well as the address of the site you were on when you did so, will be Directly Provided Data that we will record. This is all non-personally identifiable information.  We will use this information to track and analyse how successful those emails, banners, hyperlinks or plugins are in engaging with you.We are constantly innovating to improve Station 17 and the Services, which means we may create new ways to collect information from you.  If we do, we’ll tell you about any new information we are collecting through updates to this notice.
What about cookies? We use cookies when you visit our site.  There are four main types of cookies – here’s how and why we use them.
  1. Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Bag” and “Save for Later”.
  2. Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
  3. Customer preference cookies – when you are browsing or shopping on Station 17, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.
  4. Targeting or advertising cookies – these cookies are used to deliver ads relevant to you.  They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future.  If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.  Further information about cookies can be found at www.aboutcookies.org.  Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete Station 17 user experience that we pride ourselves on providing our customers. How we may use your information We collect all of this information from you for a number of different purposes, which we want you to understand.  A number of specific uses for specific data is already detailed above.  But we often need to use lots of different types of information or data collectively in order for Station 17 to work and in order to be able to provide the Services to you.  These more fundamental purposes include the collective use of your information:
  • To ensure that our site’s content is presented as effectively as possible for you, and to enable you to participate in interactive features of our site, when you choose to do so - for example by providing you with more customised services and a more customised experience on Station 17 through things like language-specific profile pages, updates, and content, news, style advice and/or recommendations relevant to you to customise your experience on Station 17
  • To set up, and manage your account, so you can place orders, so we can provide our products and services to you, so we can make sure that the items you order get to you (and get there on time!), so we can communicate with you about your orders and your account, so we can track potential problems and trends, and customise our support responses to better serve you – basically, this relates to the nuts and bolts of our online retail business.  It’s everything involved in putting the products on the website, so you can browse them and then order them, and so we can then deliver them to you and answer any questions or queries you may have. These are all the things that make Station 17 tick – and that get you looking good in your choice of our products!
  • To ensure that our users are genuine and to ensure that we are paid for goods that we despatch – for example, by using personal information, or disclosing that personal information to a credit reference or fraud prevention agency, in order to confirm your identity and conduct appropriate anti-fraud checks. Any such credit reference or fraud prevention agency may keep a record of that information but please note that a formal credit check is not performed and your credit rating will not be affected.
  • To update you on our latest products, news and special offers - If you have registered with us or provided us with your email address and elected to receive marketing communications from us, we will occasionally update you on our latest products, news and special offers via email, post, telephone and other means available through the Services, including mobile text messages and push notifications. You will also be given the opportunity to receive such communications from us and selected third parties. This includes if you choose to use the Facebook “like” button to indicate you like any of our pages or apps. Examples of these communications include: (1) welcome and engagement communications - informing you about how to best use Station 17, new features etc.; (2) service communications on things like service availability, security, and other issues about the functioning of Station 17; (3) promotional communications, including details of our latest sale or promotion. These messages will be sent to you based on your profile information and messaging preferences as selected by you in relation to your account.  Please keep your settings up to date or contact our Customer Care team if you wish to change any of these preferences, including unsubscribing from our mailing list.
  • To create a link to our app in your social media channels – some of our apps may give you the option to post updates to your Facebook wall or other social media channel, and to the wall of your social media friends, or to send invitations to your friends.  This may create a link to our app, dependent on your privacy settings in that social media channel.  When you send an invitation, please be aware that it may contain your social media username and profile picture so your friend knows who sent them the invitation.
  • To target Station 17 banners and ads to you when you’re on certain other websites (what’s called Digital Marketing Retargeting) – we do this using a variety of digital marketing networks and ad exchanges, and advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, and the banners and ads you will see will be based on your previous use of Station 17 (for example, your Station 17 search history, the content you read on Station 17, etc.) or on Station 17 banners or ads you’ve previously clicked on.
  • To carry out polls, surveys, analysis and research on how our site is being used, customer views, what we could do better etc, - these polls, surveys, analysis and research may be conducted by Station 17, or third parties. Station 17 or those third parties may follow up with you via email regarding your participation unless you have opted out of receiving email messages. We may use third parties to deliver incentives to you to participate in polls, surveys, analysis or research, and verifying your contact information, which may require your contact information and other personally identifiable information to be provided to the third party fulfilling the incentive offer.
  • to make Station 17’s products and services better and to develop new ones - Station 17 uses and stores site statistical information and log data, to help it identify potential areas to improve the services we offer.
How we share the information we collect We are aware that it is Station 17 that you are trusting with your information, not some other company.  But, to be able to carry out our business, we do need to work with a number of third parties who are experts in their particular fields – after all, we’re good at what we do, but we’re not good at everything!  We are very careful who we share your information with, but it is important that you understand when that sharing takes place and why, and that’s what this section explains.  The limited instances where we may share your information include:
  • We share your information externally with our core service providers when required for our business to function: Also like any big global business, Station 17 relies on a number of external companies to provide it with key services, products and applications in order to be able to provide the Services.  These include for example companies who help us pick and pack orders, make deliveries, support our customers, carry out fraud protection and credit risk reduction checks, support our IT systems, help keep us secure, enable our marketing, audit whether we’re doing what we’re supposed to be doing, or make sure we’re keeping the books right.  We just can’t do everything ourselves, after all, and working with experts in various fields enables us to improve our Services for you in the quickest, most efficient way.
Each of the external companies we work with has been selected by us for their ability to provide what we need to our required specification, including their ability to handle sensitive data (like your personal information) securely and appropriately.  Each of these external companies has a contract with us, which clearly sets out our expectations and requirements in handling any of your information, and holds them fully responsible for meeting those expectations and requirements.  On that basis and only on that basis, we may therefore disclose your personal information (including your personally identifiable information) to such third parties who need to be given specific tailored access to your information to facilitate our Services by performing key tasks on our behalf, and who are obligated to only use it in line with our instructions, and not to disclose or use it for other purposes.  We are confident that we can trust those third party service providers with your information.
  • We share your information when we’re required to comply with a legal request: to do business in all the countries that we do, Station 17 is required to liaise with a number of regulators and other law enforcement agencies in each of those countries.  Whilst it doesn’t happen often (touch wood!), some of those regulators or agencies may legally require us to share your information with them, under law, under a court order or subpoena, or as a result of some other legal process.  If we do come under a legal or regulatory duty to disclose or share your personal data in order to comply with any legal obligation, we will have to share your information (including your personally identifiable information) if we believe that disclosure is reasonably necessary to comply.  Having said that, we may dispute such demands when we believe, in our discretion, that the requests are overboard, vague or lack proper authority.  We will also attempt to notify you about legal demands for your personally identifiable information when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency.
  • We share your information where we believe it’s reasonably necessary to protect Station 17 or our customers: Sadly, Station 17 (like many other companies) can be the subject of attempted fraudulent or criminal activities, which does sometimes require us to take certain steps to protect both our business and our customers.  We may therefore disclose your information (including your personally identifiable information) if we have a good faith belief that disclosure is reasonably necessary to (1) detect, investigate, prevent, take action regarding or otherwise address suspected or actual illegal activities, fraud, security or technical issues or to assist government enforcement agencies; (2) enforce or apply our terms and conditions of usage; (3) investigate and defend ourselves against any third-party claims or allegations; (4) protect the security or integrity of our Service; or (5) to exercise or protect the rights, property, or safety of Station 17, our customers, or others.
How we DON’T use your information WE WILL NOT Sell your information without your consent: We will not sell your personally identifiable information – including your name, address, e-mail address, or credit card information - to any third party.  We believe this is absolutely essential to receive and repay your trust in us. WE WILL NOT Share your information with third-party advertiser or ad networks: We do not currently display third party adverts on our website and, even if we did, we would not support sharing your personally identifiable information with any third-party advertiser or ad network.